About British Performance

Born and raised in Satellite Beach, Fl. Robert was brought up in a large working class family and is one of 7 siblings. “My parents instilled in me a toughness, never quit mentality and importance of hard work.” Robert’s earliest memory is at the age of 10 years old, when he installed a starter in the family car and his love for cars and racing blossomed.


Robert started turning wrenches professionally in 2007. He started out as an entry level technician and worked his way up. He opened a small private shop that he worked at in the evenings repairing friends and families vehicles.

Robert was offered a job as the 1st mechanic, traveling the country with professional race team, Team Sahlen, for two years. During that time they ran in the Rolex Sports Car Series and Tudor United Sports Car Series. Upon returning back to his job in Melbourne, he was provided an opportunity of a lifetime to buy the shop he worked for.


Robert graduated from Satellite Beach High School in 2007. His relevant education, which he earned through years of turning wrenches, is all practical.

Robert continues his automotive education taking courses and seminars throughout the year.

Robert Rogell

Robert enjoys fishing on his boat, hunting, surfing, being outdoors and spending time with his family. His appreciation for classic British cars has allowed him to start his own car collection to include a 1959 Triumph TR3, and is in process of restoring a 1968 TR 250.

He resides in Melbourne with his wife Sarah and their family. “I am passionate about the importance of customer satisfaction and quality, which have always been my top two priorities as the owner of British Performance.”

British Performance
1612 N Harbor City Blvd MelbourneFL32935 USA 
 • 321-255-4555